early access
founding partners
We're early, and selective. We're taking on a small number of founding clients at founding terms — in exchange, we publish what we build together: a short case study, a quote, your logo. Once these seats are filled, this goes away.
apply to be a founding client →services
five disciplines. one standard.
ai systems and features
Agents in production, RAG pipelines, and AI features embedded into your product — built to be measurable, secure, and improvable over time. We design the data layer first, define evaluation metrics up front, and make sure the system can be audited, rolled back, and trusted by the people using it. AI added where it changes a metric, not where it looks impressive.
internal platforms and automation
Replace manual work: document processing, support triage, compliance checks, data entry at scale — so headcount stops being the only answer. We build the intake flows, approval workflows, data pipelines, and integrations between tools that were never meant to talk to each other. Most of this work never ships as a feature, but it changes how the whole company operates.
saas products
Product engineering from zero to first customer — and from 'it works' to 'it scales'. We own the full stack: architecture, build, deployment, and the product decisions in between. No project managers in the middle, no spec thrown over a wall. One accountable team from first commit to go-live.
web and mobile applications
Consumer apps, internal tools, and everything in between — built to be fast, maintainable, and easy to extend. We write code your next engineer can read on day one, and we test the things that actually break in production, not just the happy path. If it touches a user, it should be built properly.
technical rebuilds
We take on codebases held together with workarounds and institutional knowledge — typically after an acquisition, ahead of a fundraise, or when growth has outpaced the original architecture. We audit what exists before touching anything, distinguish what's actually broken from what just feels uncomfortable, and give you an honest plan. Some things need refactoring. Some need rebuilding. We'll tell you which is which.
how to engage
start with a sprint. scale from there.
discovery sprint
2 to 3 weeks · $15K, fixed scope
Two to three weeks of focused discovery: problem definition, user interviews, code audit if applicable, and a written brief with a fixed scope and price for the build. If you proceed to a fixed-scope build, the full fee is credited toward it.
deliverables — written technical brief · system architecture sketch · fixed quote for the build phase
fixed-scope build
8 to 20 weeks · from $80K
A defined product or platform, delivered end-to-end. MVPs typically run $80K–$150K; larger platforms $180K–$500K+. Weekly demos, transparent progress, no surprise change orders. You own everything we produce.
deliverables — production-ready software · full documentation and handover · 30-day post-launch support
ongoing partnership
monthly retainer · $18K–$45K per month
We become your fractional engineering team. Roadmap, builds, AI integrations, on-call support — at a predictable monthly cost.
deliverables — dedicated squad · quarterly roadmap reviews · priority response SLA
how we work
from first conversation to launch — no surprises.
discovery and framing
We pressure-test the problem before scoping anything. We define the question, the user, and the success metric.
deliverables — written brief, technical approach, fixed scope for the next phase.
design and architecture
We map the system end-to-end — data model, integrations, where AI fits, and failure modes — all on paper before code.
deliverables — system design document, UX flows, cost model.
build and integrate
Working software, shipped every week. No big-bang launches, no integration surprises — just real progress you can see and test.
deliverables — working software in your stack, every week.
launch and handover
We hand off production-ready, documented, and monitored. Your team gets everything they need to own the system from day one.
deliverables — production system, runbooks, team walkthrough.
monitor and iterate
We track performance and user behaviour after launch. Real data drives what gets built next — not assumptions. We stay on as a partner or step back cleanly. Either way, the work doesn't stop at go-live.
deliverables — monitoring dashboards, alerting setup, post-launch roadmap.
about
focused team. clear thinking.
why we exist
Most good ideas fail not because of the vision, but because of how they were built. Rushed code, bloated teams, unclear ownership. We started turrtle to fix that. We take on a small number of projects at a time, embed with your team, and build software the way it should be built — with clarity, craft, and no bureaucracy.
the reality
Most software doesn't fail because of bad code. It fails because the thinking wasn't clear. The problem wasn't defined properly, the scope kept shifting, and technology was chosen too early. Sometimes AI was added because it sounded impressive rather than necessary. Six months later, everything needs to be rebuilt — so we work differently.
the standard
We think before we build. We question assumptions and simplify wherever possible. We don't chase trends, overengineer, or disappear mid-project. If something is worth building, it should be built properly.